Yeşim Group Receives Women-Friendly Brands Awareness Award
Yeşim Group’s long-standing efforts in gender equality have once again been recognized on an international platform. Within the scope of the International Women-Friendly Brands Awareness Awards, organized for the sixth time this year by the Women-Friendly Brands Platform, Yeşim Group’s project titled “From Roots to Future: For Equal Tomorrows” was honored with an award in the “Women’s Employment and Equal Opportunities in Business Life” category among 62 projects. The award, granted following the evaluation of a 22-member independent jury chaired by Prof. Dr. Ithır Erhart and composed of representatives from academia, business, media, and civil society, stands as a strong reflection of Yeşim Group’s “People First” philosophy rooted in its heritage and its inclusive corporate culture.
The project was particularly highlighted by the jury for its multi-stakeholder collaboration, long-term sustainable approach, and measurable outcomes. Its ability to extend beyond the boundaries of the organization to create a broader social impact and evolve into a model that can inspire others was also emphasized as a key strength. This meaningful recognition once again demonstrates that Yeşim Group’s efforts to support women’s empowerment in the workplace and foster a more inclusive working life are progressing in the right direction, while further strengthening the company’s commitment to advancing its equality- and sustainability-focused social impact initiatives.
